Hello World- As you've probably already noticed, we have a new look as of this weekend (yea!). Only problem is this has caused a bit of turbulence with our blog images. We hope to have this fixed by end of today, early tomorrow. Stay tuned.
- SimDev Team
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Monday, September 28, 2009
Thursday, September 10, 2009
Learning Simulations for the Rest of Us!
Business Learning Simulations and Games for the Rest Of Us
There has been a trend over the last decade or so to make custom simulations more and more complex. This may be due in part to the fact that development tools have become more and more sophisticated. The problem with this is that it seems to have defied the natural progression of technology: Cheaper and cheaper while being more effective. Why is this? Thinking about this, it may be good to go back to MBA strategy 101 and look at the business simulation market from Porter's point of view:
In general, strategically speaking, the business simulation and games industry hasn't felt many of these powers. The rivalry has been pretty low, substitutes haven't been so great. If anything, the simulation industry has positively substituted itself. Buyer power hasn't been strong because creating a custom business simulation is a sort of black art (its far more difficult than in looks). Finally the barriers to entry are pretty high. Why are they high? Because creating a custom business game or simulation requires a broad and specialized set of skills such as economics, finance, marketing, computer programing, and of course, learning. That's a tall order and really hard to balance effectively. But, one thing is starting change (from our view): Customers don't want massive programs. They don't want the simulation to be the program. The don't want heavy weight, massive programs that require a huge time investment (and money of course). This is going to cause a problem in the business simulation and business games industry. The trend is going towards light weight, low cost, integrated simulations.
Is Bigger Really Better?
There has been a trend over the last decade or so to make custom simulations more and more complex. This may be due in part to the fact that development tools have become more and more sophisticated. The problem with this is that it seems to have defied the natural progression of technology: Cheaper and cheaper while being more effective. Why is this? Thinking about this, it may be good to go back to MBA strategy 101 and look at the business simulation market from Porter's point of view:
In general, strategically speaking, the business simulation and games industry hasn't felt many of these powers. The rivalry has been pretty low, substitutes haven't been so great. If anything, the simulation industry has positively substituted itself. Buyer power hasn't been strong because creating a custom business simulation is a sort of black art (its far more difficult than in looks). Finally the barriers to entry are pretty high. Why are they high? Because creating a custom business game or simulation requires a broad and specialized set of skills such as economics, finance, marketing, computer programing, and of course, learning. That's a tall order and really hard to balance effectively. But, one thing is starting change (from our view): Customers don't want massive programs. They don't want the simulation to be the program. The don't want heavy weight, massive programs that require a huge time investment (and money of course). This is going to cause a problem in the business simulation and business games industry. The trend is going towards light weight, low cost, integrated simulations.
Is Bigger Really Better?
A custom business simulation or game needs to integrate into an already existing program as a light weight tool for learning. The Sim's job shouldn't be to train the people. That's the program's facilitator and content's job. The job of the simulation should be a very rapid learning reinforcement tool. Learn, apply, and do it again. That's it.
Light Weight, Low Cost (Woo Hoo!)
Simulation Develop Group started in late 2008 to develop a method of creating very customized yet light weight simulations. We enjoy creating delivering these types of custom business simulations just as much as the multi-day programs. What exactly does light weight mean? This means that it can be delivered entirely within 1 day or in pieces throughout your program. It can also be easily adjusted to match exactly to your existing content (example: Leader Development Competencies). The point is that the Simulation Development Group's solution isn't to be the entire program, but to be the reinforcement tool.
How about simulations for the rest of us? Custom simulations don't need to be big, they just need to be effective.
Thoughts?
- SimDev Team
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