Friday, December 14, 2012

Engineering, Sales, Marketing Aligned With Business Simulations

Hello SimDevGroup Community-

First, we apologize for the long lapse in posts. We just finished up over 50 deliveries in 2 months. Its nice to be home :).

Tip: Using A Business Simulation To Achieve Sales, Engineering, and Marketing Alignment

Tip 1: Work from the finish line backwards- Write down three clear objectives of what participants need to know that would help create departmental alignment. This could be product research method, customer requirements, or barriers to entry (just a few examples). A good idea to start is to brain storm as much as you can and then reduce it down to the top three.

Tip 2: From the top three objectives, write down three activities that would help participants live a day in the other capacity's shoes. For example: Marketing- Gather customer requirements, government regulations, and corporate objectives and deliver a product within those requirements (yikes! We know!). The goal here is to begin to draft out a day in the life of each functions shoes.

Tip 3: When drafting a training course, add a lot of real life examples. Preferably, add speakers to come in and talk about the experiences. Then align your business simulation around those real life experiences (or future realities). 

The ultimate goal is to align with reality (or future reality) while providing a real life set of experiences that align with your program's training objectives.

Its nice to be back and we  hope this helps.